As we celebrate February’s focus on love and friendship, we as members of the American Institute of Floral Design are reminded of the powerful role flowers play in human connection. Our commitment to floral design extends beyond creating stunning arrangements; it is rooted in a…
We hope this message finds you flourishing in your floral endeavors. The AIFD National Board gathered in Denver, Colorado, in October 2024 for an impactful meeting filled with important discussions and decisions that will shape the future of our organization. Here are the key highlights…
In December 2024, the Society of Chinese Members of the American Institute of Floral Designers (AIFD) proudly partnered with the World Orchid Association (Malaysia Chapter) and the Kim Loo Teng Temple to present the 6th ZEN Artistry International Floral Exhibition titled 《花中说禅~佛前供花》, held in the…
As we continue to grow and thrive as a community of passionate floral designers, we’re excited to share some updates, opportunities, and upcoming events with you. From scholarship opportunities to educational events like Gather 2025, there’s something for every designer looking to elevate their craft…
By Brent Leech AIFD I had the privilege of being asked to help coordinate the floral design competition for the Arizona State FFA spring conference at the University of Arizona, Tucson. There were more than 100 FFA students who designed a fresh oval design and…
By Corrine Heck, CEO & Founder of Details Flowers Software As the founder of Details Flowers Software, I’ve had the privilege of working with thousands of florists—from boutique studios to large-scale operations. One thing is clear: success in floristry isn’t just about talent, personality, or…
Dear AIFD Members, I am excited to share an important initiative that will shape the future of our organization and the floral design industry. As we continue to uphold our mission to “advance the art of professional floral design through education, service and leadership and…
By Kay Schlaefli AIFD, CFD, AMF When I was assigned the task of writing about SCAIFD history, I knew immediately that I would write about Bill Plummer AIFD. The South Central Chapter is home to many talented mentors- Frankie Shelton AIFD, Buddy Benz AIFD, the one…
By Kay Schlaefli AIFD AAMF AMF Announcing the 2025 Frankie Shelton Cup Competition: A Celebration of “Connections” The South Central AIFD Chapter is thrilled to announce an exciting new opportunity for floral designers and enthusiasts alike—the beloved Frankie Shelton Cup Competition is going online for…
Let’s explore a few types of design tools added to the newest addition of “The AIFD Guide toFloral Design”. Design EggDesign eggs allow us to create a beautiful, loosely gathered bouquet without all the fuss. This three-dimensional armature is shaped like an egg and allows…
Happy post Valentine’s Day. You made it! All of your hard work paid off for another successful holiday. Now that Valentine’s Day is out of the way, it is not too late to register for Gather. Iron Design Competition: Thank you, Fern Trust, for sponsoring…
If you weren’t at the 2024 AIFD Annual Symposium, Emerge, in Orlando, Florida, you missed a remarkable celebration of floral artistry, bringing together hundreds of designers and professionals worldwide. As the official procurement software for the event, Details Flowers Software played a pivotal role behind…
By Janet Black AIFD The American Institute of Floral Designers was a major sponsor for the Tropical Plant and International Expo this year. Growers, wholesalers, landscapers, florists and plant enthusiasts from around the world converged at the Ft Lauderdale Convention Center. For three days, January…
