Focal Points: An AIFD Blog

When we elevate each other, we elevate ourselves – Scholarship Winners

Elevate Symposium Scholarship North Central Chapter Brittany Nichole is the Owner and Principal Floral Designer of Dressed in Details, where she creates floral designs rooted in meaningful storytelling and intentional artistry. Her work is known for transforming flowers into experiences that celebrate life’s most important…

President’s Message: Community Over Competition

President’s Message: Community Over Competition

There’s a natural rhythm to this time of year—busy schedules, full calendars, and a steady stream of events, deadlines, and commitments. It’s easy to get caught up in the pace of it all, focusing on what’s next, what’s due, and what needs our attention. But…

Scholarship Winners for Elevate Symposium

Scholarship Winners for Elevate Symposium

Meet 4 winners of scholarships for the Elevate Symposium! Kathy Rodocker AIFD AAMF AMF Kathy is a passionate competitor and lifelong learner who has trained at design schools across the U.S. An accomplished designer, she completed the Arkansas Master Florist program in 2001, is a…

Are you eligible for AIFD® Laureate status?

Are you eligible for AIFD® Laureate status?

The American Institute of Floral Designers® (AIFD®) proudly recognizes the dedication of its most committed members through the Laureate designation. Members with 21+ years of membership who have attended at least ten (10) National Symposia are eligible to apply. This honor celebrates long-term commitment to…

Getting to Know Phil Rulloda, AIFD

Getting to Know Phil Rulloda, AIFD

By Ken Senter AIFD CFD In the summer of 1968, a 26-year-old florist from Phoenix, Arizona, named Phil Rulloda and a close friend of his, Kenny Watanabe, jumped into Phil’s Volkswagen Beetle and drove across the hot Arizona desert to attend the first-ever AIFD Symposium…

March Blog Post – Southern Chapter

March Blog Post – Southern Chapter

The AIFD Southern Chapter continues to celebrate a season of education, collaboration, and professional growth within our floral community. From the inspiring programs and competitions at Gather 2026 to the continued success of the David Shover AIFD Mentorship Program, our chapter remains committed to supporting…

AIFD® at SAF Next Gen Live! 

AIFD® at SAF Next Gen Live! 

Darcie Garcia AIFD  Attending SAF Next Gen LIVE! 2026 was a first for me, and from the moment I arrived, I felt welcomed. The atmosphere was vibrant, full of fresh energy, curiosity, and momentum. Surrounded by so many professionals under 45, I was reminded that the future…

Message from the Chair of the Bylaws, Ethical Standards, Nominations, and Elections Committee

Message from the Chair of the Bylaws, Ethical Standards, Nominations, and Elections Committee

Dear Members, I’m pleased to share that the year-long comprehensive review of our AIFD Bylaws has been successfully completed. This significant effort was initiated at the recommendation of our former Executive Directors from California, who felt it was time for a deep dive review to…

Celebrating the Legacy Membership of Allen Beck, AIFD Fellow

Celebrating the Legacy Membership of Allen Beck, AIFD Fellow

Allen’s floral career began in his hometown of Archbold, Ohio in 1968 while attending his junior year of high school.  After graduation he attended Michigan State University’s Floriculture program which included a work study internship at Mary Warning Flowers in Toledo, Ohio.     During his time at Mary…

President’s Message: Spring Into Action

President’s Message: Spring Into Action

Spring is a season of renewal. In nature, it’s when dormant seeds begin to push through the soil and the promise of what’s ahead becomes visible. Within AIFD®, spring carries that same energy. It’s a time when we gather, reflect, and take important steps that…