I’d like to start my first Focal Points letter by thanking our immediate Past President, ReneeTucci AIFD for her incredible dedication , immaculate attention to detail and her unwaveringfriendship to not only me but our entire organization. As I mentioned in my speech at the…
In this year’s competition, we had 27 students representing 7 schools: SAIFD Students showed up and showed out at this year’s Student Competition. This year’s theme was “WICKED” and the students stepped up to the plate and created some amazing designs. Arrangement Students were asked…
Elevate: AIFD National Symposium 2026 Orlando | July 2–5, 2026 There is a great deal happening behind the scenes as we prepare for Elevate, the 2026 AIFD National Symposium in Orlando and we couldn’t be more excited for what’s ahead. Planning is well underway, and…
Greetings from the Northeast Chapter! It is my pleasure and honor to serve as your President for the 2026-2027 term. We have many exciting programs and opportunities planned for the coming year, and I hope each of you will join us as we learn, connect,…
By Ken Proctor Depth is an ancillary concept under the design principle of rhythm. Depth is defined in the2022 edition of The AIFD guide to Floral Design as “the placement of materials at differentlevels within and around an arrangement. Depth imparts a three-dimensional quality to…
I had the pleasure of attending the Swan Island Dahlia Farm Festival in Canby OR on September 17-20th. What a fantastic and beautiful area! The NW Region’s Vice President, Robbyn Repp AIFD coordinated a wonderful design competition where 13 competitors using dahlia’s created amazing floral…
The AIFD National Membership Committee is delighted to announce our newest Certified Evaluator Judges (CEJ). The CEJ examination is designed to ensure that evaluators possess the knowledge, analytical expertise, and professional judgment required to uphold the high standards and integrity of AIFD certification. These outstanding candidates have demonstrated…
By Bridget B. Joslin, AIFD, CFD, AAF, AMF President, AIFD South Central Chapter Recently, when a program for the Arkansas Florists Association needed a designer at the last minute, Ken Senter AIFD, CFD, fellow and his wife, Donna Senter, AIFD, CFD, stepped in to help.…
Sometimes, all it takes is an invitation to get people talking. That was the idea behind our Southern Chapter Get Together meetings: create a welcoming space where members can connect, share ideas, ask questions, and get to know one another beyond a name or a…
Dear Southern Chapter Members and Friends, The Southern Chapter of AIFD has been extremely busy preparing for our upcoming bodyflower competition, and we are looking forward to seeing everyone’s creative entries.Registration will be opening soon, so please keep an eye on our social media platforms…
Submitted by Renee Tucci AIFD Members of the American Institute of Floral Designers (AIFD) made a powerful impact at this year’s Society of American Florists (SAF) Annual Convention. From groundbreaking presentations and the high-stakes Sylvia Cup design competitions to prestigious industry honors and behind-the-scenes artistry,…
Ian Prosser AIFD: A Legacy of Artistry, Education and Service By Andie Muller AIFD, President of the AIFD Southern Chapter 2026-27. For more than half a century, Ian Prosser AAF, AIFD, NDSF, PFCI, has helped shape the floral industry through extraordinary artistry, generous mentorship and…
