By Kat Castagnoli, AIFD
Watch the floral revolution unfold—right from the comfort of your own couch! The Fleurvana Virtual Summit kicks off August 23-26, encompassing an amazing four days of floral education, creativity and content. More than 20 industry experts from across the U.S. and Canada will be bringing you 30 different presentations designed to elevate your floral artistry, career and business.
With the floral industry hit hard from the pandemic and nearly every other live workshop, show, and event cancelled without notice, Shawn Michael Foley, AIFD, PFCI says he realized there needed to be a new way for creatives to gather, grow and thrive.
“We need to regrow the industry back stronger,” says Foley, who is co-hosting and presenting at Fleurvana alongside Gina Thresher, AIFD, EMC, owner of From the Ground Up Floral, who is also Summit host, sponsor and presenter. “Strengthen the sense of community over competition and also give practical business, mindset, design, creativity, tech and workflow education and coaching.”
“We have termed it the “floral revolution” for a few reasons,” added Thresher. “It encompasses not only refreshing designs, but business, mindset, and technology. We also have chosen presenters that you might not have seen before, or are movers and shakers in the industry. We’re here to spotlight those new faces and expand your horizons.”
Thresher says both she and Foley have been collaborating with many of the presenters for awhile. “We’re extremely excited to announce we had to expand to four days! Not a terrible problem to have right?! We have such a rich and diverse creative community.”
Foley said within the first five days of launching, more than 350 people signed up to attend Fleurvana, which is completely free to watch live. Unable to attend in real time? No problem! Update to a VIP All-Access Pass and watch the entire Summit—along with live Q&A sessions with presenters—whenever and wherever you want with no time limit.
“With over 20 speakers across four days, there’s almost certainly going to be some information that makes a big change to your business even in 2020!” says Thresher. For a limited time, tickets to Fleurvana are completely free. To register, or to purchase a VIP All-Access Pass to the event, visit https://bit.ly/2DXviFo
