We are so excited to GATHER once again as a Southern Family. We have been separated for long enough. It is time to see our family, learn some new techniques and refresh our passion for Flowers. We will have main stage programs, leadership sessions, hands on workshops, and so much more.
Will we see you there??
Hampton Inn Birmingham – Colonnade
3400 Colonnade Parkway
Birmingham, AL 35243
Hands on Workshop with Jeanne Ha AIFD
“Ready, Set, Design! -Your Guide to Becoming an award-winning floral designer”
Jeanne will provide some tips and practical advice for those who are planning to take PFDE. We will discuss how to practice for the surprise tests and the key points that the judges are looking for, and get our mock-up hands-on designs and evaluation done on site.
Mock Trial PFDE
The mock PFDE is an opportunity to experience the PFDE in real time before you take the evaluation. Participants will be timed and evaluated just like it was the real PFDE. Evaluators will be able to discuss your scores and help you better understand the evaluation.
Student Competition
Students have the opportunity to show off their creative abilities and put their skills to the test.
Hands On Workshop
Quick tips and tricks with foliages to elevate your design to the next level.
Leadership Session with Ursula Gunther CFD, EMC
“Harnessing the power of social media”
The world of social media is a big place and it’s easy to get lost. How do you find your way through this virtual maze? There are so many options to explore! Learn how to increase your social media presence through quality photography, short videos and most importantly authenticity! YOU are the key to unlocking your power through social media.
Leadership Session with Jody McLeod AIFD
Communication With Flowers.
Communication is a top strategy for success. We all communicate differently and this session will demonstrate the four styles of communication with group participants being the focus and the floral designs will showcase each communication style!! This type of program has never been presented to the floral industry and you surly don’t want to miss out on this program presented by Jody McLeod AIFD. It promises to be engaging, fun, and interactive. Join us for Communication with Flowers.
Main Stage Program with Martha Whitney Butler CFD
Editorial Contributions and Styling for Magazine Photo Shoots
Get an inside look on creating content for publications and creating arrangements for magazine photo shoot staging.
Main Stage Program with Samantha Bates AIFD
Expanding your basics into event design
Learn to take your floral design basic principles and elements and evolve them outside your shop into your wedding and event design work.
PROPHOUSE Tour & Cocktails
Get a behind the scenes look at the endless possibilities of what it is like to set up a venue.
Leadership Session with Lucinda Peltier AIFD
The Art of Color
How we perceive color and how it affects our designs. Let’s explore color and the emotions that each combination can create.
Main Stage Program Iron Florist Showdown
Commentator Mandy Majerick AIFD, PFCI
Watch as 4 florists go head to head in a live competition to see who can take the title!
Main Stage Program with Michael Smith AIFD, FDI, FSMD
Designing for Success
Sit back and relax as Michael talks about how you can elevate and simplify your everyday designs to help make you more profitable. Michael will also discuss how to better sell your products and yourselves. Michael will candidly share his own experiences as well as those he has mentored throughout the years.
