World of Orchids
As AIFD accredited designers we are socially often proudly introduced by our friends and family by what we do professionally. This is a rather American culture as it is presumed people have an interest in what we do for a living. For instance, when asked, I tell people I am a designer or “in the floral industry”, and most of the time the response is, “where is your flower shop?”. Often there is more to it than a traditional retail operation alone.