By Pattie Wallander AIFD Just a short drive from Amsterdam lies one of the most enchanting destinations for floral designers: the Royal Flora Holland flower auction. Tours open at 7 a.m., and I highly recommend arriving right as the doors open. If you wait much…
With the holiday season here and Valentine’s Day on the horizon, we’re sharing top resourcesand tools to help your business start strong in 2025! These resources are provided free to you by the American Floral Endowment (AFE), a nonprofitcharitable organization that supports the entire floral…
To honor a life well lived and to support and endow the David Shover AIFD Fund, AIFD Southern Chapter, in collaboration with OASIS Floral Products North America, is excited to introduce the third edition of our Body Flower Contest. The Grand Prize Winner receives a…
By Brenna Quan AIFD In September of this year, the biggest floral design competition in the Americas took place at the Westin Playa Bonita in Panama City, Panama. It was the largest, three-day competition held since its inception in 1996 by founders, Deborah and Gus…
By Nita Robertson AIFD The Hawaii Floriculture & Nursery Association (HFNA) successfully concluded its highly anticipated 2024 Fresh Look Expo in Hilo, Hawaii. Set against the lush backdrop of the islands, this immersive event highlighted the vibrant diversity of Hawaii’s native flora. The Expo began…
By Janet Gallagher AIFD CFD The AIFD Education Committee is excited to provide concepts and examples of the terminology provided in the Third Edition of The AIFD Guide to Floral Design: Terms, Techniques, & Traditions. Please see examples of two (2) of the principles below,…
By Sharon McGukin AIFD, AAF, PFCI A highlight of the American Institute of Floral Designers symposium each year is the presentation of awards. This important AIFD tradition allows the membership to honor outstanding AIFD members and industry associates whose efforts have created a greater awareness…
For over six decades, the American Floral Endowment (AFE) has represented the floralcommunity, providing and sharing free resources to all segments, thanks to the generositydonors. As the industry’s leading charitable organization, AFE receives and invests donations,generating funding that advances floriculture through research, education, and specialprogramming.…
Reflection by Teresa Godfrey AIFD, CFD, EMC, CEJPhoto Credits: Walters & Walters, Raliegh, NC We go to them a lot, right. Sitting theatre style in the auditorium or ballroom or warehouse with the speaker on stage in front, wowing us with their floral artistry. It’s…
Do you know someone who deserves to be honored? Have you considered nominating someone but are unsure how to go about it? Let’s see if we can answer some of your questions. What does the AIFD® Awards Committee do? The primary responsibility of the committee…