The California State Floral Association’s (CSFA) annual event – “CaliFlora 2021” – “ONE DYNAMIC DAY WITH FLOWERS” was held on Saturday, November 6th. Hosted by Carlsbad Ranch, the morning session was held at the Pavilion at the Flower Fields. The afternoon session was hosted by the International Floral Trade Center in Carlsbad.
AIFD National President Janet Black reflects on the “4R’s” as we start a New Year.
Designers who volunteer often say it is the most exciting part of AIFD® Symposium, working in the heart and pulse of what brings this artistic extravaganza to life. Find out how you can be part of the Ambassador Program.
See what the different chapters have been doing during the last few months.
Adrianna Duran-Leon AIFD, of Albuquerque New Mexico, was contracted to provide the flowers for Season 18 of the Bachelorette on ABC. This season follows Michelle Young as she searches for love. Focal Points interviewed Adrianna about her time with the production crew. Enjoy this Behind-The-Scenes peak at the process!
Teleflora sponsored a Holiday design inspiration program featuring Hitomi Gilliam on November 7 in Carpinteria, California.
David Shover’s best friend Lexi asked the AIFD Foundation if she could take part in endowing the David Shover AIFD Fund. An anonymous benefactor has offered to double any donations to help Lexi in her efforts! Find out how you can help.
The season has begun for Rose Parade Floats to come to life. The making of a Rose Parade Float is a year round activity for float companies and builders of the industry.
