Kristine Sanchez, of Moss & Bloom, has been in the floral industry for over 20 years. Her introduction to floral design began when she took an ROP (Regional Occupation Program) class as a hobby. She learned core basics, mechanics and theory. Then, in a sales…
The North West Chapter of AIFD proudly announces Trish Nishikawa AIFD, CFD, owner of Project Fleur in San Jose, CA, as the Chapter’s recipient of the 2025 Inspire & Empower Scholarship for the upcoming AIFD Symposium Reflection. Trish earned her scholarship through participation in the Chapter’s…
Congratulation to Marlene Hepner, recipient of a California State Florist Association scholarship to attend Reflections, Palm Springs. Marlene is the oldest of four daughters. Her parents, Peggy and Kirk Stout, taught their girls that education is powerful. Marlene embraced this philosophy after experiencing life through Agriculture classes…
Written by Charlie Groppetti AIFD When a floral designer that inspired you passes away, you are often at a loss at what to do. You carry so much of their influence and inspiration within you that you want to somehow continue their legacy after they…
By Renee Tucci AIFD PFCI AAF In early April 2025, 1,600 people came together to attend the 112th First Lady’s Lunch in Washington DC. The Congressional Club Museum and Foundation has hosted this event since its inception. Considered one of Washington’s most exciting and historic…
Theophrastus, a student of Plato and later Aristotle said, “Time is the most valuable thing a man can spend.” When an hour or two becomes available, do we make the most of it or simply watch time go by? There is a member of AIFD who…
More new terms continue to be added to “The AIFD Guide to Floral Design.” Chenille Stem: A multifunctional mechanic, generally used as a corsage stem or to bind materials together. The stem is generally 12 inches in length and consists of slender wires spun together…
Seasons and occasions remind us to live in joy and gratitude, and this inspiration fuels my love for what I do. I am Nicole, the Owner and Lead Eventscape Designer and Florist of Simple Bliss Designs. With over 25 years of experience in the events…
As we continue to grow and thrive as a community of passionate floral designers, we’re excited to share some updates, opportunities, and upcoming events with you. From scholarship opportunities to educational events like Gather 2025, there’s something for every designer looking to elevate their craft…
By Corrine Heck, CEO & Founder of Details Flowers Software As the founder of Details Flowers Software, I’ve had the privilege of working with thousands of florists—from boutique studios to large-scale operations. One thing is clear: success in floristry isn’t just about talent, personality, or…