Congratulation to Marlene Hepner, recipient of a California State Florist Association scholarship to attend Reflections, Palm Springs. Marlene is the oldest of four daughters. Her parents, Peggy and Kirk Stout, taught their girls that education is powerful. Marlene embraced this philosophy after experiencing life through Agriculture classes…
By Nita Robertson AIFD As the floral world turns its eyes toward Palm Springs this summer for the 2025 American Institute of Floral Designers (AIFD) National Symposium, a beloved tradition will once again come to life in full bloom: the Blooms Over Program. This inspiring…
The Illinois State Florists Association celebrated its 120th year by hosting an Immersive Design Retreat at Walkers Bluff Winery in southern Illinois. Our panel of design educators included Donald Yim AIFD, Robert Koene, Kelsey Thompson AIFD, Derek Woodruff AIFD, Sarah LoBue AIFD, Doug Bates AIFD…
Blevior began its journey in 2010 when Jaclyn Haun started selling flowers in her hometown of 300 people. As a high school student, Jaclyn did prom corsages for six different schools by the time she graduated high school. While Jaclyn pursued her Bachelors of Horticulture…
Seasons and occasions remind us to live in joy and gratitude, and this inspiration fuels my love for what I do. I am Nicole, the Owner and Lead Eventscape Designer and Florist of Simple Bliss Designs. With over 25 years of experience in the events…
The American Institute of Floral Designers® (AIFD®) is proud to announce that Michelle Aldentaler has been awarded the prestigious Inspire and Empower Scholarship, recognizing her outstanding dedication and enthusiasm for advancing the art of floral artistry. This esteemed scholarship, awarded annually by the AIFD® National…
If you weren’t at the 2024 AIFD Annual Symposium, Emerge, in Orlando, Florida, you missed a remarkable celebration of floral artistry, bringing together hundreds of designers and professionals worldwide. As the official procurement software for the event, Details Flowers Software played a pivotal role behind…
Blooms Over Palm Springs is planning for another successful project We can all agree that flowers bring people joy. Sharing that message with as many people as possible is at the core of why the Blooms Over project exists. During the Reflection Symposium, AIFD® will…
Are you ready for a social media contest that combines travel and the chance to win a surprise gift? We invite you to flood social media with photos of yourselves traveling to different locations and flower events with your Reflection 2025 luggage tags! How to…
I can’t believe it’s been a whole month since Symposium, and we have had a little time to process all that goes into creating an event like this. We have also received quite a number of surveys back and we are grateful for your responses…