Experience Your “Roots of Inspiration” and then “Just Make It Pretty”

The Just Make it Pretty contest is back for its second year! The AIFD Foundation was thrilled with the participation during 2020, and look to 2021 with great anticipation. We invite all floral designers and floral enthusiasts to compete and experience this year’s theme, “Roots of Inspiration.” We find this theme to be of great interest and see within it, countless opportunity!

“Just Make It Pretty” is centered around a statement that the legendary Joe Smith AIFD said to Matt Wood AIFD years ago when Matt was defining his style of design. Visit our website or take a look on social media to be part of the Journey to Matt’s hometown to discover the “Roots of Inspiration” of “Just Make It Pretty.”

Journey on to be best prepared for this Experience!

The Entry Period begins September 1, 2021 at 1:00 p.m. EST, and ends September 30, 2021 at 11:59 p.m. EST.  During that time, contribute the noted minimum donation to the Matt Wood AIFD Fund and submit one photograph of a single design, using the link provided to you by the AIFD Foundation upon receipt of your contribution. You will use this link to provide contact information and submit your single photograph.

There are Three ways to Contribute this year! Take a Look!

Contribute a Minimum of $35 to enter the Design Contest! 

Contribute a Minimum of $100 to enter the design contest AND receive a copy of Matt’s book “The Seasonal Home”. This is the perfect opportunity to add to your floral library!

Contribute without competing by donating any amount to help endow the Matt Wood AIFD Fund.

…and how about these Prizes?!

The sponsors were each invited to participate because of their close relationship with Matt Wood AIFD. We are grateful to Winward International, Knud Nielsen and Alexandra Farms for providing these amazing offerings!

The First Place Winner will receive:

$500 (US) Cash Prize made possible by Winward International
$500 (US) Product Shipment made possible by Winward International                                               
$500 (US) Product Shipment made possible by Knud Nielsen
300 Alexandra Farms Garden Roses of your choice – pending availability

The Second Place Winner will receive:

$350 (US) Cash Prize made possible by Winward International
$300 (US) Product Shipment made possible by Winward International                                        
$300 (US) Product Shipment made possible by Knud Nielsen
200 Alexandra Farms Garden Roses of your choice – pending availability

The Third Place Winner will receive:

$150 (US) Cash Prize made possible by Winward International
$200 (US) Product Shipment made possible by Winward International                                 
$200 (US) Product Shipment made possible by Knud Nielsen
100 Alexandra Farms Garden Roses of your choice – pending availability

Your participation will make a difference in perpetuity and here’s how!

Once the Matt Wood AIFD Fund reaches endowment, scholarships will be awarded to floral designers to S.H.I.N.E. Each recipient experiences continued education through a mentorship in a specialized floral industry concentration. This shared expertise offers a rare opportunity to learn from the absolute best in the floral industry.

Our first intern, Marcela Lopez-Vallejo AIFD, just completed a week of study with Charlie Groppetti AIFD, Todd Smith, and the incredible staff at Porch View Home. Once this fund is endowed, more opportunities will follow!

Understanding our own  “Roots of Inspiration” can open within us unlimited possibilities.
May Matts Journey inspire you to experience your Roots of Inspiration.”
enter the Design Contest and
Just Make It Pretty.”

Wishing you the very best of luck!



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