With the holiday season here and Valentine’s Day on the horizon, we’re sharing top resources
and tools to help your business start strong in 2025!
These resources are provided free to you by the American Floral Endowment (AFE), a nonprofit
charitable organization that supports the entire floral industry. From flower growers, to
wholesalers, to retailers, to consumers— and everyone in between — AFE supports all industry
members with resources and tools that help their business thrive. Check out and take
advantage of some of these key resources below!
● Professional Development and Education Grants
Need help covering the cost of travel to events, workshops, or courses? AFE offers travel grants to
help support your continued education at industry events. Stay informed on industry trends,
advancements, and techniques, and bring fresh ideas back to your team and customers!
● Marketing Insights on Consumer Trends
Want to know what drives customers to buy flowers? In cooperation with the Floral Marketing Fund, AFE helps you stay up-to-date on the latest consumer preference research and trends to make more informed decisions about your business. Check out the latest research reports and webinars for free here.
● Hiring & Recruitment Tools
Find the right people to add to your team with the AFE Career Center, the largest industry-specific online platform connecting employers with top talent job seekers. The site also offers downloadable job ads, descriptions, and recruiting templates tailored for retail businesses.
● Improved Flower Care & Quality
Keep your flowers fresher, longer! AFE’s care & handling resources—free posters, webinars, and articles give you practical tips on handling and quality control to reduce issues like mold and temperature stress, ultimately supporting your bottom line.
● Host an Intern
If you’d like to pass on your knowledge to the next generation and help train the future
labor force, get connected with students looking for hands-on experience through the Mosmiller Internship Program. Hosting an intern gives you additional support while helping build future talent, which benefits everyone.
● Sustainability Resources and Education Sustainability matters now more than ever, and
Sustainabloom provides easy-to-follow guides and resources developed by top researchers. These
resources can help you learn more about sustainable practices and determine your business’s next step on its sustainability journey.
AFE is here for you every step of the way. From practical flower care tips to marketing and hiring support, we are committed to helping you succeed in our ever-evolving industry! Learn more and get involved at
www.endowment.org. To support all of these programs, resources, and more into 2025, consider a tax-deductible year-end gift to the Endowment.
