Focal Points: An AIFD Blog

A Labor of Love

A Labor of Love

We love seeing the beauty our AIFD members create out in the world. Recently, Denise Gehrke AIFD PFCI was challenged with creating a backdrop for a Sherwin Williams tradeshow booth. This year the focus was paint for floors. Denise went to work using more than…

AIFD Foundation Scholarship Deadline Quickly Approaching

AIFD Foundation Scholarship Deadline Quickly Approaching

You have until October 15th to apply for a variety of scholarships and grants offered by the AIFD Foundation. With so many opportunities you are bound to find one that will help you add to your Lifetime of Learning! Additionally, there are opportunities for you to mentor others in our community.

AIFD Leader Teaches Around the World

AIFD Leader Teaches Around the World

A wedding workshop in Korea? No problem. A PFDE Design Workshop? Absolutely. Forty-eight students participated in the teaching by Ken Senter, AIFD, CFD. Visits to the Korean flower market as well as visits with fellow AIFD members and old friends made this trip unforgettable. As…

AIFD Shows Up Big at Floral Design Competitions

AIFD Shows Up Big at Floral Design Competitions

From the Interflora World Cup to the SAF Sylvia Cup Design Competition and a myriad of state floral conventions, AIFD seems to be popping up EVERYWHERE. It’s exciting to see our members winning trophies and rising to the top in these highly respected arenas. Just to make it on these rosters is quite an accomplishment. We applaud our membership for exceling in their floral endeavors.

2023 GROW Symposium Programs Available for Download

2023 GROW Symposium Programs Available for Download

Missed Symposium? Missing your flower family? Head over to VIMEO to download the programs from Chicago in July. Get the complete lineup for $495. It’s an instant dose of inspiration. It’s a hug from your floral family. Chase away the blues and embrace floral excitement.…

Congratulations to Our 2023 Inductees

Congratulations to Our 2023 Inductees

The American Institute of Floral Designers proudly congratulates its newest members on their achievement in earning the coveted AIFD designation. Please join us in welcoming each new member!

We’re GROWING With Our Partners!

We’re GROWING With Our Partners!

Our yearly symposium could not be produced without the generous support of our industry partners. As anticipation builds for us to be together this July in Chicago, we checked in with some of our partners to see what they have in store for us. This…

CHAPTER UPDATES – June 2023

CHAPTER UPDATES – June 2023

See what the different chapters have been doing during the last few months and what is coming up next.

We’re GROWING With Our Partners!

We’re GROWING With Our Partners!

Our yearly symposium could not be produced without the generous support of our industry partners. As anticipation builds for us to be together this July in Chicago, we checked in with some of our partners to see what they have in store for us. We…

“J Schwanke’s Life in Bloom” Keeps Flowers Top of Mind with Public

“J Schwanke’s Life in Bloom” Keeps Flowers Top of Mind with Public

“It’s hard to believe we are at Season 5 already!” notes J Schwanke host and creator of the public television (PBS) TV show “J Schwanke’s Life in Bloom.” “I’ve been involved with flower education to the industry my entire life – extending that reach to…