It has been a pleasure to serve you as your President.  As I reflect on my year, it certainly isn’t about me but about YOU. We are a phenomenal organization built on volunteerism. Our members freely express a willingness to give of time and knowledge.…

Caroline Crabb AIFD shares her Interflora UK Florist of the Year Competition experience. Learn more about the event and her designs.

AIFD is working to safeguard 60 years of our floral history. Our goal is to gather materials from National Boards, Symposiums, Chapters, the AIFD Foundation, and of course Floral Trends from the last six decades.

Babies in bloom! Jaclyn Pline, CFD shares the uplifting story of how making baby flower crowns started a new family tradition and raised her spirits!

Dr. Soloman Leong AIFD PFCI shares how collaborating with other creative industries is an experience that leads to innovation in floral designs.

Though he is well known throughout the industry as the publisher of an illustrious trend leading magazine, and leader of a prestigious floral design educational team, Richard Salvaggio AIFD did not start as a knowledgeable florist. In fact, his field of expertise was completely different. Today, he recounts his early forays into the world of flowers.

The first time I attended the Philadelphia Flower Show was three years ago, when my daughters gifted me tickets and came along for the adventure.  As I write this, a picture of us among one of the amazing displays from that year sits on my desk and still makes me smile!  That trip inspired me to lean into my creative side and pursue my growing interest in flowers.  That same year, I enrolled in the AIFD Certified Floral Design Certification program at Bucks County Community College, outside of Philadelphia, PA. 

Your AIFD® National Board of Directors met face-to-face in Las Vegas prior to a packed week of activities in conjunction with Symposium.  Here are just a few of the take aways from the meeting, and the incredible week encompassing PFDE®, Symposium, Induction and so much…

*Editors Note: Please enjoy Part Two of this two-part “In Bloom” series. Part 1, Belgravia in Bloom was posted earlier this month and can be found here: https://aifdfocalpoints.com/judging-belgravia-in-bloom-2022/. It is always a joy and huge privilege to be invited to judge the floral exhibits at…

We had lots of flower family fun on the farm during the June 13th virtually live “What is AIFD?” Q&A session and design demo.