The Society of American Florists (SAF) pulled out all the stops for its annual convention held September 21 through the 23rd in Orlando FL. After having to cancel last years convention, members were ready to gather and share stories, ideas and discuss the many changes happening throughout the industry. Many AIFD® members took part in the convention as attendees, program presenters, committee members, design contest contestants and award recipients. Many AIFD® members took part in the convention as attendees, program presenters, committee members, design contest contestants and award recipients.

Joyce Mason-Monheim AIFD was honored with a new award created on her behalf by the Arizona State Florists Association, the new ASFA Legacy Award. 

Part 2 of a 3-part series, tracing the journey of Alicia Springfield who tested at the Floral Summit in Orlando on October 14.

Brenna Quan AIFD shares her experience with floral mannequin displays

After two years of postponements, the AIFD® Career Development Committee on September 25, 2021, finally hosted its Bring FFA to AIFD® Virtual Workshop.

The Montana Florist Association Convention 2021 is in the books!  The weekend of October 1st-3rd in Great Falls Montana, florists and industry professionals gathered to celebrate our industry, to network, to learn from the best, and to kick their floral repertoire up a notch. With Great Falls being centrally located, the board was hoping to draw attendees from all over.

See what the different chapters have been doing during the last few months.

The AIFD Foundation Board of Trustees extends their appreciation to FTD for their consistent and generous support.

Take a look back at Symposium in 1972.

See what some of your fellow AIFD members see as the trends for the upcoming Christmas season.