With the holiday season here and Valentine’s Day on the horizon, we’re sharing top resourcesand tools to help your business start strong in 2025! These resources are provided free to you by the American Floral Endowment (AFE), a nonprofitcharitable organization that supports the entire floral…
Dear AIFD Family, As we approach the holiday season, I want to take a moment to reflect on the extraordinary year we’ve had together. Our shared passion for flowers, creativity, and community has been the heart of our success, and I couldn’t be more proud…
To all our Southern Chapter members in the hurricane-affected area, we are here for you. The devastation of both Hurricane Helene and Milton is unimaginable. We send you our love, prayers, and support. Several of our members have come together to help collect items for…
To honor a life well lived and to support and endow the David Shover AIFD Fund, AIFD Southern Chapter, in collaboration with OASIS Floral Products North America, is excited to introduce the third edition of our Body Flower Contest. The Grand Prize Winner receives a…
Are you ready for a social media contest that combines travel and the chance to win a surprise gift? We invite you to flood social media with photos of yourselves traveling to different locations and flower events with your Reflection 2025 luggage tags! How to…
By Brenna Quan AIFD In September of this year, the biggest floral design competition in the Americas took place at the Westin Playa Bonita in Panama City, Panama. It was the largest, three-day competition held since its inception in 1996 by founders, Deborah and Gus…
By Laurie Lemek AIFD Dear Floral Readers, I cannot believe that it is already November. For me, this time of year is a time for reflection and a time to count my many blessings. I try to practice daily “Gratitude”. I am grateful for so…
By Nita Robertson AIFD The Hawaii Floriculture & Nursery Association (HFNA) successfully concluded its highly anticipated 2024 Fresh Look Expo in Hilo, Hawaii. Set against the lush backdrop of the islands, this immersive event highlighted the vibrant diversity of Hawaii’s native flora. The Expo began…
By Janet Gallagher AIFD CFD The AIFD Education Committee is excited to provide concepts and examples of the terminology provided in the Third Edition of The AIFD Guide to Floral Design: Terms, Techniques, & Traditions. Please see examples of two (2) of the principles below,…
By Sharon McGukin AIFD, AAF, PFCI A highlight of the American Institute of Floral Designers symposium each year is the presentation of awards. This important AIFD tradition allows the membership to honor outstanding AIFD members and industry associates whose efforts have created a greater awareness…
