Kristine Sanchez, of Moss & Bloom, has been in the floral industry for over 20 years. Her introduction to floral design began when she took an ROP (Regional Occupation Program) class as a hobby. She learned core basics, mechanics and theory. Then, in a sales…
The North West Chapter of AIFD proudly announces Trish Nishikawa AIFD, CFD, owner of Project Fleur in San Jose, CA, as the Chapter’s recipient of the 2025 Inspire & Empower Scholarship for the upcoming AIFD Symposium Reflection. Trish earned her scholarship through participation in the Chapter’s…
Congratulation to Marlene Hepner, recipient of a California State Florist Association scholarship to attend Reflections, Palm Springs. Marlene is the oldest of four daughters. Her parents, Peggy and Kirk Stout, taught their girls that education is powerful. Marlene embraced this philosophy after experiencing life through Agriculture classes…
Dear AIFD Members, I hope this message finds you well and thriving in your creative and professional endeavors. As part of our ongoing commitment to strengthening and modernizing the foundation of our organization, I am pleased to inform you that the AIFD National Board has…
As spring brings new energy, we’re excited to celebrate the talent and passion of our Southern Chapter members—from scholarship honors to bold Art in Bloom designs and national recognition. Read on to explore the moments that make our chapter shine. Celebrating the Southern Chapter 2025…
Written by Charlie Groppetti AIFD When a floral designer that inspired you passes away, you are often at a loss at what to do. You carry so much of their influence and inspiration within you that you want to somehow continue their legacy after they…
By Nita Robertson AIFD As the floral world turns its eyes toward Palm Springs this summer for the 2025 American Institute of Floral Designers (AIFD) National Symposium, a beloved tradition will once again come to life in full bloom: the Blooms Over Program. This inspiring…
By Renee Tucci AIFD PFCI AAF In early April 2025, 1,600 people came together to attend the 112th First Lady’s Lunch in Washington DC. The Congressional Club Museum and Foundation has hosted this event since its inception. Considered one of Washington’s most exciting and historic…
Theophrastus, a student of Plato and later Aristotle said, “Time is the most valuable thing a man can spend.” When an hour or two becomes available, do we make the most of it or simply watch time go by? There is a member of AIFD who…
More new terms continue to be added to “The AIFD Guide to Floral Design.” Chenille Stem: A multifunctional mechanic, generally used as a corsage stem or to bind materials together. The stem is generally 12 inches in length and consists of slender wires spun together…
