Focal Points: An AIFD Blog

Arkansas Florist Association presents a Scholarship

Arkansas Florist Association presents a Scholarship

The Arkansas Florists Association is proud to present Jennifer Jones, AIFD, CFD, AMF, AAMF, as a recipient of the AIFD Inspire and Empower Scholarship! Jennifer recently competed in the Arkansas Cup Designer of the Year Competition, held in Little Rock, Arkansas, where she took First…

AIFD Northwest Chapter: Enriching Awareness

AIFD Northwest Chapter: Enriching Awareness

The Northwest AIFD chapter proudly presents a full-day floral experience in Vancouver, B.C. Canada on Saturday, May 31st, featuring Brenna Quan AIFD and Sue Tabbal-Yamaguchi AIFD EMC. Set in the heart of Vancouver, B.C. at the Vandusen Botanical Garden, you’ll be investing in a full-day…

More new terms continue to be added to “The AIFD Guide to Floral Design.”

More new terms continue to be added to “The AIFD Guide to Floral Design.”

Celebration of life: A funeral or a memorial service that centers on the life and legacy of the deceased A celebration of life service is a ceremony that honors the memory of a loved one or someone who has died. Celebrations of life are often…

National Inspire & Empower Scholarship Golden Ticket Winner: Marta Sondej

National Inspire & Empower Scholarship Golden Ticket Winner: Marta Sondej

🎉 Congratulations to Marta Sondej! 🎉 We are thrilled to announce that Marta Sondej is this year’s Golden Ticket Winner! Marta participated in our annual fundraiser, supported by the National Inspire & Empower Scholarship to Symposium initiative. By purchasing the Living “Fir” the Moment picnic…

Marie and Me

Marie and Me

by Jenny T Ingrum AIFD There are moments in life when you’re exactly where you need to be—when timing, presence, and purpose align to introduce you to someone who will change your life. In hindsight, you wish you had known the weight of the moment.…

South West Regional Chapter Presents Kristine Sanchez as the Reflections Scholarship Winner

South West Regional Chapter Presents Kristine Sanchez as the Reflections Scholarship Winner

Kristine Sanchez, of Moss & Bloom, has been in the floral industry for over 20 years.  Her introduction to floral design began when she took an ROP (Regional Occupation Program) class as a hobby.  She learned core basics, mechanics and theory. Then, in a sales…

Getting to Know Trish Nishikawa: NW Chapter 2025 Inspire & Empower Scholarship Recipient

Getting to Know Trish Nishikawa: NW Chapter 2025 Inspire & Empower Scholarship Recipient

The North West Chapter of AIFD proudly announces Trish Nishikawa AIFD, CFD, owner of Project Fleur in San Jose, CA, as the Chapter’s recipient of the 2025 Inspire & Empower Scholarship for the upcoming AIFD Symposium Reflection. Trish earned her scholarship through participation in the Chapter’s…

California State Florist Association Awards Scholarship to Marlene Hepner

California State Florist Association Awards Scholarship to Marlene Hepner

Congratulation to Marlene Hepner, recipient of a California State Florist Association scholarship to attend Reflections, Palm Springs.  Marlene is the oldest of four daughters.  Her parents, Peggy and Kirk Stout, taught their girls that education is powerful.  Marlene embraced this philosophy after experiencing life through Agriculture classes…

President’s Message: Strengthening and Modernizing

President’s Message: Strengthening and Modernizing

Dear AIFD Members, I hope this message finds you well and thriving in your creative and professional endeavors. As part of our ongoing commitment to strengthening and modernizing the foundation of our organization, I am pleased to inform you that the AIFD National Board has…

Spring Forward with Southern Chapter

Spring Forward with Southern Chapter

As spring brings new energy, we’re excited to celebrate the talent and passion of our Southern Chapter members—from scholarship honors to bold Art in Bloom designs and national recognition. Read on to explore the moments that make our chapter shine. Celebrating the Southern Chapter 2025…