By Brent Leech AIFD, AIFD National Vice President On June 5th, the Arizona State FFA Summer Conference took place in Tucson, Arizona. I was asked to present a teacher’s workshop for 24 agricultural instructors showing and explaining the Principles and Elements of design. I was…

Mastering Greenery Pricing: The Overlooked Key to Profitability Let’s be honest—flowers tend to steal the spotlight. Peonies, garden roses, dahlias… they’re the ones that get the “oohs” and “aahs.” But behind every dreamy centerpiece, bouquet, and ceremony arch is an unsung hero: greenery. And here’s…

Dear AIFD Members, I hope this message finds you well! I am looking forward to gathering in Palm Springs as we experience another amazing Symposium. Every five years, AIFD undertakes an essential process that ensures our continued relevance, sustainability, and growth — the development of…

By Corrine Heck Each spring, Washington, D.C.—a city known for its high-stakes politics and fast-paced decision-making—slows down, if only for a moment, to honor something softer yet deeply powerful: tradition, unity, and service. The First Lady’s Luncheon offers that pause. It’s an elegant and meaningful…

The Montana Florist Association is proud to announce the winner of the AIFD Inspire and Empower Scholarship to Kayte Epperson of Bitterroot Flower Shop in Missoula, Montana. Kayte has been an integral part of the Bitterroot team since 2013.    “Hi everybody! My name is Kayte…

The Independent Floral Designers Association is proud to announce that our member, Michelle Rhynes, is the winner of the AIFD Symposium package. IFDA is a floral education association that was founded in 1988 in the Washington DC area by designers who came together to share…

The South Central Chapter of the American Institute of Floral Designers® (AIFD®) is pleased to announce that Falyn Cordeiro, CFD, AMF, has been awarded the Inspire and Empower Scholarship, recognizing her exemplary dedication and enthusiasm for the floral arts.  Falyn submitted a stunning floral design…

The Arkansas Florists Association is proud to present Jennifer Jones, AIFD, CFD, AMF, AAMF, as a recipient of the AIFD Inspire and Empower Scholarship! Jennifer recently competed in the Arkansas Cup Designer of the Year Competition, held in Little Rock, Arkansas, where she took First…

The Northwest AIFD chapter proudly presents a full-day floral experience in Vancouver, B.C. Canada on Saturday, May 31st, featuring Brenna Quan AIFD and Sue Tabbal-Yamaguchi AIFD EMC. Set in the heart of Vancouver, B.C. at the Vandusen Botanical Garden, you’ll be investing in a full-day…

Celebration of life: A funeral or a memorial service that centers on the life and legacy of the deceased A celebration of life service is a ceremony that honors the memory of a loved one or someone who has died. Celebrations of life are often…