Dear AIFD Members,
I am excited to share an important initiative that will shape the future of our organization and the floral design industry. As we continue to uphold our mission to “advance the art of professional floral design through education, service and leadership and to recognize the achievement of excellence in this art form,” it is crucial that we plan for the future with clarity, purpose, and unity.
To that end, I am pleased to announce that a select group of members from each segment of AIFD will begin the process of developing a new Strategic Plan for our organization. This collaborative effort will allow us to strengthen our foundation while simultaneously positioning AIFD for continued success in an ever-evolving landscape.
The group of members will represent diverse backgrounds, experiences, and areas of expertise from across the AIFD community. From designers to educators, from event coordinators to business owners, these individuals will come together to share their insights, identify emerging trends, and explore new opportunities that will allow AIFD to thrive in the years to come. Their collective knowledge will help guide us as we refine our strategies for advancing education, elevating service standards, and furthering our leadership in the floral design world.
By tapping into the collective wisdom of our members, we will ensure that the plan not only reflects the needs and aspirations of our community but also positions AIFD as a forward-thinking, dynamic organization. The aim is to create a road map that allows us to celebrate excellence, foster innovation, and provide the resources and support our members need to continue excelling in their craft.
This process is not just about setting goals for the future; it is about continuing to honor the vision that has guided AIFD since its inception. Together, we will forge a path that embraces growth, nurtures creativity, and reinforces our commitment to the values that have made AIFD a leader in the floral design industry.
I am deeply grateful for the ongoing passion, dedication, and talent that you, our members, bring to AIFD. This is your organization, and as we embark on this exciting journey to shape our future, your input and involvement will be essential to our success.
Thank you for your continued support and for being an integral part of the AIFD family. I look forward to sharing more with you as we move forward together toward a bright future.
With warm regards,
Laurie Lemek
AIFD National President
