By Andie Muller AIFD
On Sunday, April 7th, florists and enthusiasts from across the Sunshine State converged in Tampa, Florida, for a day brimming with inspiration, education, and creativity at the FSFA International Mid-Season event.
This gathering brought together esteemed floral designers and educators, including Ian Prosser AIFD, CFD, PFCI, Bob Tucker AIFD, CFD, FSMD, CEJ, Anna Dementieva AIFD, CFD, and Andie Muller AIFD, CFD, FSMD—distinguished members and volunteers of the Southern Chapter.
From enlightening workshops on contracts and agreements to hands-on classes sponsored by Fitz Design, and culminating in a grand showcase of diverse tablescapes, this event showcased the artistry and adaptability inherent in our industry.
The morning program commenced with a focus on Contracts and Agreements, featuring a comprehensive workshop led by industry experts. Ian Prosser, Bob Tucker, Anna Dementieva, and Andie Muller shared invaluable insights, covering topics such as client communication, legal considerations, and best practices for successful collaborations. Attendees left equipped with practical knowledge and actionable strategies to navigate client relationships with confidence and professionalism. The interactive nature of the session allowed for valuable contributions from the audience, enriching the collective learning experience.
Following the informative morning session, attendees had the chance to unleash their creativity in a hands-on class sponsored by Fitz Design. Guided by instructors, participants explored innovative design techniques and experimented with a variety of floral materials and accessories, focusing on Flowers to Wear. Lapel flowers, wristlets, and pocket squares took shape as each of the 55 participants embraced the opportunity to delve into this new realm of floral design. From contemporary to classic, the class ignited imagination and encouraged participants to push the boundaries of traditional floral artistry. Gratitude was extended to Fitz Design and Kennicott Tampa for their support in making this experience possible.
The grand finale of the FSFA International Mid-Season event was a captivating showcase of five distinct tablescapes, each reflecting a unique style and catering to various client preferences and budgets. From romantic garden themes to sleek modern designs, the tablescapes offered a spectrum of inspiration for attendees. Ian Prosser, Bob Tucker, Anna Dementieva, and Andie Muller wowed the audience with their creativity and attention to detail, leaving attendees eager to incorporate newfound ideas into their own projects.
After a day filled with networking, learning, sharing, and shopping at Kennicott Tampa, attendees departed with hearts brimming with inspiration and minds buzzing with new ideas. The event was a resounding success—a testament to the creativity, education, and sense of community within the floral industry. As florists return to their respective towns, they carry with them the invaluable knowledge, skills, and connections gained from this unforgettable experience, poised to elevate their craft and enchant clients with stunning floral creations that reflect their unique style and vision.
