Wishing Everyone a Very Happy Holiday and New Year!

My Floral Family has become so special to me as I reflect on the 4R’s.

Resilience ֍ Recharge ֍ Regroup ֍  Resolutions

RESILIENCE
This year, more than ever, I so appreciate my floral family, my special touchstones. The appreciation of family after not being together for years, and the loss of dear friends, makes me know we can’t take things for granted.  

RECHARGE
Our creativity has been challenged with product delays. The normal work day is not normal anymore. We are so thankful for the Partnerships within the industry, as we continue to build and expand.  As floral artists our customers appreciate the value of flowers, our artistic talents, special nurturing, and customer service more than ever. New innovative energy for the future is on the horizon.

REGROUP
The new year is a time of reflection. We will revisit our business plan; reimagine, rethink and make adjustments. Valentines Day is around the corner and the anticipation of supply and demand is still upon us. We will reinvent ourselves, create options we never thought possible. It’s what we do!

RESOLUTIONS
Those resolutions! I make them every year they never seem to change, it’s always the diet, eat better, exercise more….. This year I’ll make time to connect with family and friends. I am hoping to visit with all the regional chapters travel permitting. Above all, I’m thankful for the little things that have become so important.  Your support it is never taken for granted and I appreciate all of you. Stay safe, positive and healthy.

My Best Wishes,

Janet Black AIFD, CFD, PFCI, AAF, MMFD
2021-2022 National Board President American Institute of Floral Designers®



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