World Cup Details are Emerging!

The Interflora World Cup 2023 is a once in a lifetime experience to witness the world’s greatest floristry design competition- a chance to learn, to be inspired and to delight in the power of flowers.

Submitted by Sarah Woodward | Marketing Planning Manager, Interflora

We’re so proud to be hosting the World Cup for the first time ever in the UK, in what is also our centenary year.

The Interflora World Cup is arguably the biggest event in floristry. Every four years since 1972, the best of the best florists from around the world compete in a major international city to win the coveted title of Interflora World Champion. Each designer is at the top of their game, putting their skills to the ultimate test for a chance to raise the World Cup 2023 trophy.

But our UK event is going to be so much more than an international award-winning floristry competition. We’re creating a fabulous, fun-filled floral day out with lots of opportunities to get involved and to be entertained. In addition to the thrilling competition and stunning blooms, ticket holders will also get the opportunity to experience inspiring workshops, beautiful artisan stalls, hands-on creation zones, inspirational and educational talks, floristry demonstrations, live music, and there’s even going to be a gin bar – it will certainly be an incredible experience for all that you will not want to miss, and we can’t wait to bring the excitement, the creativity, the flair and imagination to Manchester.

Why Manchester?

Manchester is a vibrant city of history and culture with a wonderful ethnic and cultural diversity that reflects how this competition brings together participants from all over the world. Manchester Central is the perfect location for our event, it’s been at the heart of city life for over 140 years. From the cobbled stones of Coronation Street to the Manchester worker bee, every design element at the event has meaning behind it. Pairing the beauty of flowers and the uniqueness of Manchester was important for us to show the two worlds coming together in harmony.

The competition theme this year will revolve around ‘Our Natural World’ where the competitors will be required to demonstrate their interpretation and respect for our planet focusing on a sustainable ethos and utilizing our planet’s natural elements. Each unique design will celebrate our inspiring natural world and showcase the respect florists have for nature and the environment.

We’ve currently got 19 countries competing from all around the world, who have all now confirmed who their competitor will be. Profile pages of each contestant are available for you to get to know them in advance of the competition, and to see some of the stunning pieces of floral art they’ve designed in the past.

Fancy coming along or finding out more about this once in a lifetime event taking place 7^th – 9^th September 2023?

Click here for more details

AIFD^® would like to give a special highlight to our members involved: