Floral Design News

Spring Update from the Southern Chapter

Spring Update from the Southern Chapter

As we continue to grow and thrive as a community of passionate floral designers, we’re excited to share some updates, opportunities, and upcoming events with you. From scholarship opportunities to educational events like Gather 2025, there’s something for every designer looking to elevate their craft…

Top 10 Secrets of Floral Superstars: How They Win at Business and Life

Top 10 Secrets of Floral Superstars: How They Win at Business and Life

By Corrine Heck, CEO & Founder of Details Flowers Software As the founder of Details Flowers Software, I’ve had the privilege of working with thousands of florists—from boutique studios to large-scale operations. One thing is clear: success in floristry isn’t just about talent, personality, or…

Design Tools Added to “The AIFD Guide to Floral Design”

Design Tools Added to “The AIFD Guide to Floral Design”

Let’s explore a few types of design tools added to the newest addition of “The AIFD Guide toFloral Design”. Design EggDesign eggs allow us to create a beautiful, loosely gathered bouquet without all the fuss. This three-dimensional armature is shaped like an egg and allows…

Southern Chapter Updates: Gather & Member Spotlight

Southern Chapter Updates: Gather & Member Spotlight

Happy post Valentine’s Day. You made it! All of your hard work paid off for another successful holiday. Now that Valentine’s Day is out of the way, it is not too late to register for Gather. Iron Design Competition: Thank you, Fern Trust, for sponsoring…

The AIFD Symposium: A Celebration of Floral Excellence and Innovation

The AIFD Symposium: A Celebration of Floral Excellence and Innovation

If you weren’t at the 2024 AIFD Annual Symposium, Emerge, in Orlando, Florida, you missed a remarkable celebration of floral artistry, bringing together hundreds of designers and professionals worldwide. As the official procurement software for the event, Details Flowers Software played a pivotal role behind…

TPIE: Always Evolving, Always on Trend

TPIE: Always Evolving, Always on Trend

By Janet Black AIFD The American Institute of Floral Designers was a major sponsor for the Tropical Plant and International Expo this year. Growers, wholesalers, landscapers, florists and plant enthusiasts from around the world converged at the Ft Lauderdale Convention Center. For three days, January…

Ribbon for Floristry

Ribbon for Floristry

By Ken Norman AIFD, PFCI Ribbon, by definition, is a long, narrow piece of fabric. There are many different types of fabricused to manufacture ribbon. From burlap to organdy, ribbon is most commonly used by floriststo accentuate bridal bouquets, sympathy designs and everyday designs. The…

Bringing Joy and Beauty Wherever We Go

Bringing Joy and Beauty Wherever We Go

Blooms Over Palm Springs is planning for another successful project We can all agree that flowers bring people joy. Sharing that message with as many people as possible is at the core of why the Blooms Over project exists. During the Reflection Symposium, AIFD® will…

Registration is now open for Gather 2025! 


Registration is now open for Gather 2025! 


The AIFD Southern Chapter is excited to announce Gather 2025 (March 7-9, 2025), our third annual educational event! Quickly becoming a cherished tradition, Gather offers florists a relaxed and intimate space to learn, recharge, and connect with peers. This year, we’re thrilled to present an exceptional lineup…

Five Tips to Create a Winning Proposal

Five Tips to Create a Winning Proposal

Creating a proposal that stands out in a competitive market can be the difference between landing a dream client and missing out on a business opportunity. Whether you’re working on a wedding, corporate event, or any special occasion, your proposal has to capture what you…