Floral Design News

Art That Blooms

Art That Blooms

By Linda Weinberger CFD I caught my breath and smiled.  The entrance to the Hicks Art Building at Bucks County Community College greeted me with a lush riot of color and flowers.  Immediately my heart began to flutter and I knew we were in for…

Escape the Content Chaos: A Content Retreat Designed for Florists

Escape the Content Chaos: A Content Retreat Designed for Florists

As a florist, you pour your heart and soul into your craft. You create stunning arrangements, transform spaces, and bring joy to your clients’ lives. But in today’s digital world, beautiful flowers alone aren’t enough. To truly thrive, you need a strong online presence—and that…

AIFD Korea Fall Seminar – 2024

AIFD Korea Fall Seminar – 2024

By Eun-Sook Noh International Representative of ‘AIFD Korea’ The 2024 ‘AIFD Korea’ Fall Seminar was held on October 5th in Seoul, South Korea. ‘AIFD Korea’ was established in 2014 with 63 AIFD members. For the last decade, members have met twice a year, a general…

The Journey as an AIFD Education Partner

The Journey as an AIFD Education Partner

By ROCÍO SILVA AIFD, CEJ, CFD,PFCI INSTITUTO MEXICANO TÉCNICO FLORAL When we first considered joining AIFD as an Education Partner, we weren’t entirely sure what to expect. But let me tell you—it’s been transformative. From the moment we became part of this prestigious network, everything…

Déjame compartir nuestra experiencia como Socio Educador de AIFD

Déjame compartir nuestra experiencia como Socio Educador de AIFD

INSTITUTO MEXICANO TÉCNICO FLORALROCÍO SILVA AIFD, CEJ, CFD, PFCI Cuando empezamos a considerar convertirnos en Socios Educadores de AIFD, no estábamos completamente seguros de qué esperar. Pero déjame decirte algo: ha sido transformador. Desde el momento en que nos unimos a esta prestigiosa red, todo…

Celebrating 60 Years of AIFD: A Look Back at Southern Chapter’s Journey

Celebrating 60 Years of AIFD: A Look Back at Southern Chapter’s Journey

In honor of AIFD’s 60th anniversary, Southern Chapter isexcited to celebrate the rich history of our chapter. This is a wonderful opportunity to reflect on the events and cherished memories that have shaped our chapter over the years. We invited some of our Past Presidents…

Presidents Message: Ushering in a New Year with Pride

Presidents Message: Ushering in a New Year with Pride

Dear Members and Friends of AIFD, As we usher in the New Year, it is with great pride and deep gratitude that we reflect on an extraordinary milestone: the 60th Anniversary of The American Institute of Floral Design. This year, we celebrate six decades of…

More New Terminology from the AIFD Guide to Floral Design

More New Terminology from the AIFD Guide to Floral Design

The AIFD Education Committee is continuing to provide concepts and examples of the terminology provided in the Third Edition of The AIFD Guide to Floral Design: Terms, Techniques, & Traditions. Please see examples of two (2) of the principles below. Every month in Focal Points, the committee will…

Exciting Upcoming Events from the Southern Chapter

Exciting Upcoming Events from the Southern Chapter

We have a few exciting events coming up hosted by the Southern AIFD Chapter and we want to share them with you all and encourage you to get involved if you can. First, we hope you will Join Us for Gather 2025! Unlock an Unforgettable…

A Look into the Holland Flower Auction

A Look into the Holland Flower Auction

By Pattie Wallander AIFD Just a short drive from Amsterdam lies one of the most enchanting destinations for floral designers: the Royal Flora Holland flower auction. Tours open at 7 a.m., and I highly recommend arriving right as the doors open. If you wait much…