Floral Design News
Why Texture Speaks to Me
Why Texture Speaks to Me By Laurie Lemek AIFD, CFD, PFCI, AAF When asked to choose my favorite Element of Design, my answer comes easily: Texture. Texture is defined in The AIFD Guide to Floral Design: Terms, Techniques & Traditions as “the surface quality of…
The Sylvia Cup 2026: A Dream Come True in Floral Design
The Sylvia Cup 2026: A Dream Come True in Floral Design, by Cindy Hall, AIFD, KMF Winning the 2026 Sylvia Cup Floral Design Competition was an experience I will never forget. I arrived representing the Kentucky Floral Association after winning the Kentucky Cup in 2025,…
AIFD History Recognizes An Exceptional Japanese Designer
By Janet Black AIFD, Historian 2026-27 ‘ The year was 1987, and the American Institute of Floral Designers held its Symposium at the Fairmont Hotel in San Francisco. The theme was Flor/Expo. Teresa Riddle AIFD Life Fellow, was the President at the time. AIFD was…
September President’s Message
Greetings Everyone! I hope you’ve all had an amazing summer and are looking forward to a fun filled Labor Day weekend. I remember my Grandmother and Mother saying “Wait until you get older and you’ll see how fast time flies” and boy were they right!…
President 1992-1993: Holly Money-Collins, AIFD
Get to know the President- Highlights during Presidency Holly grew up in California and graduated from Cal Poly State University, San Luis Obispo. There, she earned a degree in Horticulture with a concentration in Floriculture and worked on a Masters Degree in Agriculture Education. Holly…
President’s Letter
I’d like to start my first Focal Points letter by thanking our immediate Past President, ReneeTucci AIFD for her incredible dedication , immaculate attention to detail and her unwaveringfriendship to not only me but our entire organization. As I mentioned in my speech at the…
Student Competition Orlando – ELEVATE
In this year’s competition, we had 27 students representing 7 schools: SAIFD Students showed up and showed out at this year’s Student Competition. This year’s theme was “WICKED” and the students stepped up to the plate and created some amazing designs. Arrangement Students were asked…
Alan Thompson, AIFD Life Member, Takes Us Down Memory Lane
By Alan Thompson As I think of AIFD History, I think of the people who led me to AIFD! Mary Lee Evans AIFD from Tulsa, Oklahoma, was an instant friend who took me under her wing and introduced me to everyone! Mary Lee was fearless…
AIFD Southern Chapter June Blog
As Symposium season approaches, the AIFD Southern Chapter is excited to celebrate the achievements, leadership, and educational growth happening throughout our floral community. From recognizing our 2026 Inspire & Empower Scholarship recipient to announcing our newly elected board, honoring outstanding chapter members, and gathering in…