Flatlay: A photography term that has been adapted to floral design in which botanical and floral products are arranged or displayed on a flat surface in a decorative manner, then photographed from above. Flat lay pictures or detail pictures are very common and a beautiful…
Sharon McGukin AIFD, AAF, PFCI A highlight of the American Institute of Floral Designers symposium each year is the presentation of awards. This important AIFD tradition allows the membership to honor outstanding AIFD members and industry associates whose efforts have created a greater awareness of…
AIFD’s Education Partner Membership category of membership was created to enhance AIFD’s strong commitment to education by specifically including private sector educators. The commitment and professionalism that each one of our AIFD Education Members puts into their projects and courses is astounding. I am pleased…
As summer begins to wind down, our chapter has been buzzing with activity, growth, and inspiration. From celebrating member achievements to welcoming new talent and sharing exciting opportunities for professional development, here’s a look at what’s been happening in the AIFD Southern Chapter this month.…
By Nita Robertson AIFD There’s something incredibly powerful about those four letters—AIFD. They represent more than a title or credential. For those of us in the floral industry, they symbolize excellence, commitment, artistry, and community. Whether you’re freelancing, teaching, running a shop, or working in…
Are you looking to add to your Lifetime of Learning? Are you in a place to inspire another! Receiving a record number of applications in 2025, we awarded over $79,000 in Grants and Scholarships bringing total awards to exceed a million dollars. Applications are online…
The strength of AIFD lies not only in our national leadership but also in the incredible dedication and vision of our Regional Presidents. These leaders serve as the vital link between members and the Institute, creating opportunities for connection, education, and growth within their regions.…
Each summer, the AIFD Symposium brings the floral world together to celebrate design, education, and connection. Held July 12–15 in Palm Springs, California, the 2025 Symposium, Reflection, was a joyful and immersive experience that brought the industry’s top talents together under one roof. As a…
Congratulations to all of the students who participated this year in the Student Competition in Palm Springs at the Reflection Symposium. This year we had 28 students representing 6 schools. The students all did a fabulous job and they continue to surprise and inspire us…
A new year for AIFD is officially underway, and so is the celebration of our 60th Anniversary! In mid-July, members and industry friends gathered in sunny Palm Springs for Reflection—a spectacular symposium filled with inspiration, education, and floral fellowship. Huge congratulations to coordinators Lori Novak…