Member Spotlights

Get Inspiration from Korea through this interview with Joo Young Park AIFD

February 2023 will mark the second anniversary of the passing of floral icon Patti Pottle AIFD. Find out how she recently helped raise scholarship funds for the AIFD Foundation.

By Gerry Toh AIFD When it comes to passion, I can imagine no other than the profession of the floral artist. I was once told I was shallow in personality and character because all I could and would talk about was flowers: the business of…

The journey began in 2005 when Els Hazenberg AIFD was approaching 30 years designing floral creations for the VIP Entries with the Tournament of Roses Parade and decided to pass the torch to the next designer and generation. As history has a tendency to repeat…

Submitted by: Gerry Toh AIFD As an avid florist, Allen Beck started, as many of us did, at the bottom of the flower shop chain. As a driver, or flower processer. Hard work did not deter him and eventually, his love of flowers led him…

Jim Del Prince AIFD generously shares his passion and expertise with students and fellow floral artists alike. Don’t be fooled by his humble demeanor. Behind the quiet facade lies a wealth of knowledge of floral design, the floral industry and horticulture. He is an accomplished teacher who can eloquently paint a beautiful picture in words, as he explains the cold mechanics of the science of design, or as he rattles off nomenclature that would put most florists into a tail spin.

As a committee member of the Hong Kong Flower Club Ven represented the Hong Kong Flower Club (HKFC) at the Hong Kong Flower Show in 2019, and won the Merit Award for Unique Feature.

AIFD members Anita Li AIFD and Florence Ling AIFD share their experience of participating in styling photoshoots with a local fashion magazine “Jessica” in Hong Kong.

Caroline Crabb AIFD shares her Interflora UK Florist of the Year Competition experience. Learn more about the event and her designs.

Learn about member Cres Motzi AIFD’s six-week Ikebana course and how the love of this Japanese artform started.