Dear AIFD Members, I am excited to share an important initiative that will shape the future of our organization and the floral design industry. As we continue to uphold our mission to “advance the art of professional floral design through education, service and leadership and…

By Kay Schlaefli AIFD, CFD, AMF When I was assigned the task of writing about SCAIFD history, I knew immediately that I would write about Bill Plummer AIFD. The South Central Chapter is home to many talented mentors- Frankie Shelton AIFD, Buddy Benz AIFD, the one…

By Kay Schlaefli AIFD AAMF AMF  Announcing the 2025 Frankie Shelton Cup Competition: A Celebration of “Connections”  The South Central AIFD Chapter is thrilled to announce an exciting new opportunity for floral designers and enthusiasts alike—the beloved Frankie Shelton Cup Competition is going online for…

Let’s explore a few types of design tools added to the newest addition of “The AIFD Guide toFloral Design”. Design EggDesign eggs allow us to create a beautiful, loosely gathered bouquet without all the fuss. This three-dimensional armature is shaped like an egg and allows…

Happy post Valentine’s Day. You made it! All of your hard work paid off for another successful holiday. Now that Valentine’s Day is out of the way, it is not too late to register for Gather. Iron Design Competition: Thank you, Fern Trust, for sponsoring…

If you weren’t at the 2024 AIFD Annual Symposium, Emerge, in Orlando, Florida, you missed a remarkable celebration of floral artistry, bringing together hundreds of designers and professionals worldwide. As the official procurement software for the event, Details Flowers Software played a pivotal role behind…

By Janet Black AIFD The American Institute of Floral Designers was a major sponsor for the Tropical Plant and International Expo this year. Growers, wholesalers, landscapers, florists and plant enthusiasts from around the world converged at the Ft Lauderdale Convention Center. For three days, January…

By Ken Norman AIFD, PFCI Ribbon, by definition, is a long, narrow piece of fabric. There are many different types of fabricused to manufacture ribbon. From burlap to organdy, ribbon is most commonly used by floriststo accentuate bridal bouquets, sympathy designs and everyday designs. The…

By: Alice Waterous AIFD, CFD, CF, PFCI When Trisha Haisler AIFD asked me many weeks, (maybe months) ago to write something for the newsletter I said: “Of Course”, being one who can’t say no.  Then I procrastinated until here it is January, and I expect…

Blooms Over Palm Springs is planning for another successful project We can all agree that flowers bring people joy. Sharing that message with as many people as possible is at the core of why the Blooms Over project exists. During the Reflection Symposium, AIFD® will…