Dear Fellow Members, As we continue to grow and evolve as an organization, I am reminded of the incredible strength that comes from working together. As we move into spring and enter a period where many chapters are planning fundraising events, I want to take…
The AIFD Southern Chapter is excited to announce Gather 2025 (March 7-9, 2025), our third annual educational event! Quickly becoming a cherished tradition, Gather offers florists a relaxed and intimate space to learn, recharge, and connect with peers. This year, we’re thrilled to present an exceptional lineup…
Creating a proposal that stands out in a competitive market can be the difference between landing a dream client and missing out on a business opportunity. Whether you’re working on a wedding, corporate event, or any special occasion, your proposal has to capture what you…
We hope this message finds you flourishing in your floral endeavors. The AIFD National Board gathered in Denver, Colorado, in October 2024 for an impactful meeting filled with important discussions and decisions that will shape the future of our organization. Here are the key highlights…
Are you a floral grower, retailer, wholesaler, or service provider looking to expand your network and grow your business? The 2025 CalFlowers Membership Drive is your opportunity to join one of the floral industry’s most dynamic community, at a discounted rate. Established in 1941, CalFlowers…
As we celebrate February’s focus on love and friendship, we as members of the American Institute of Floral Design are reminded of the powerful role flowers play in human connection. Our commitment to floral design extends beyond creating stunning arrangements; it is rooted in a…
The holidays are over; now it’s time to focus on YOU! Are you ready to take the next step and be inducted into PFCI? We think you are! The PFCI trustees believe in your potential and know you have a voice that will improve the…
Happy New Year to all! We as Southern Chapter hope you had a chance to get a little rest before Valentine’s Day arrives. Now is the time to double check that inventory and make sure you are as prepared as you can be for this…
AIFD is steeped in history, and we would not be the organization we are today without the commitment and dedication of our members. Here is a quick story of how Dot Chenevert, AIFD became an early member, written in her own words. I am a…
By Trish Nishikawa AIFD After a four-year hiatus, the California State Floral Association hosted the “Top 10” Floral Competition this past fall, and among the winners were two new 2024 AIFD Northwest Region inductees – Judy Janzen AIFD (1st place) and Jesus Rivera AIFD (3rd place).…
