By Brenna Quan AIFD In September of this year, the biggest floral design competition in the Americas took place at the Westin Playa Bonita in Panama City, Panama. It was the largest, three-day competition held since its inception in 1996 by founders, Deborah and Gus…
By Laurie Lemek AIFD Dear Floral Readers, I cannot believe that it is already November. For me, this time of year is a time for reflection and a time to count my many blessings. I try to practice daily “Gratitude”. I am grateful for so…
By Nita Robertson AIFD The Hawaii Floriculture & Nursery Association (HFNA) successfully concluded its highly anticipated 2024 Fresh Look Expo in Hilo, Hawaii. Set against the lush backdrop of the islands, this immersive event highlighted the vibrant diversity of Hawaii’s native flora. The Expo began…
By Janet Gallagher AIFD CFD The AIFD Education Committee is excited to provide concepts and examples of the terminology provided in the Third Edition of The AIFD Guide to Floral Design: Terms, Techniques, & Traditions. Please see examples of two (2) of the principles below,…
By Sharon McGukin AIFD, AAF, PFCI A highlight of the American Institute of Floral Designers symposium each year is the presentation of awards. This important AIFD tradition allows the membership to honor outstanding AIFD members and industry associates whose efforts have created a greater awareness…
By Janet Black AIFD, 2024-2025 Historian With the exciting Designs of the Decades Floral Competition in full swing we must remember our AIFD Presidents of the 1960’s who were true visionaries. From left to right; Arthur F. McKee AIFD 1965-1966 Arthur was involved in industry…
By Angelyn Tipton AIFD CFD GMF PFCI Exciting things are going on in Southern Chapter. We are gearing up for a busy fall. We are making exciting plans for endow the David Shover Fund by Symposium 2025. Please stay tuned for all of the design…
Greetings! What is more important than relationships? Especially within the AIFD family. I’d like to talk today a little about AIFD and how our relationship with our Partner/Management team ARC works. This will hopefully shed some light on what scope of services ARC contractually…
For over six decades, the American Floral Endowment (AFE) has represented the floralcommunity, providing and sharing free resources to all segments, thanks to the generositydonors. As the industry’s leading charitable organization, AFE receives and invests donations,generating funding that advances floriculture through research, education, and specialprogramming.…
Reflection by Teresa Godfrey AIFD, CFD, EMC, CEJPhoto Credits: Walters & Walters, Raliegh, NC We go to them a lot, right. Sitting theatre style in the auditorium or ballroom or warehouse with the speaker on stage in front, wowing us with their floral artistry. It’s…
