By Ken Norman AIFD, PFCI Ribbon, by definition, is a long, narrow piece of fabric. There are many different types of fabricused to manufacture ribbon. From burlap to organdy, ribbon is most commonly used by floriststo accentuate bridal bouquets, sympathy designs and everyday designs. The…
By: Alice Waterous AIFD, CFD, CF, PFCI When Trisha Haisler AIFD asked me many weeks, (maybe months) ago to write something for the newsletter I said: “Of Course”, being one who can’t say no. Then I procrastinated until here it is January, and I expect…
Blooms Over Palm Springs is planning for another successful project We can all agree that flowers bring people joy. Sharing that message with as many people as possible is at the core of why the Blooms Over project exists. During the Reflection Symposium, AIFD® will…
Dear Fellow Members, As we continue to grow and evolve as an organization, I am reminded of the incredible strength that comes from working together. As we move into spring and enter a period where many chapters are planning fundraising events, I want to take…
The AIFD Southern Chapter is excited to announce Gather 2025 (March 7-9, 2025), our third annual educational event! Quickly becoming a cherished tradition, Gather offers florists a relaxed and intimate space to learn, recharge, and connect with peers. This year, we’re thrilled to present an exceptional lineup…
Creating a proposal that stands out in a competitive market can be the difference between landing a dream client and missing out on a business opportunity. Whether you’re working on a wedding, corporate event, or any special occasion, your proposal has to capture what you…
We hope this message finds you flourishing in your floral endeavors. The AIFD National Board gathered in Denver, Colorado, in October 2024 for an impactful meeting filled with important discussions and decisions that will shape the future of our organization. Here are the key highlights…
Are you a floral grower, retailer, wholesaler, or service provider looking to expand your network and grow your business? The 2025 CalFlowers Membership Drive is your opportunity to join one of the floral industry’s most dynamic community, at a discounted rate. Established in 1941, CalFlowers…
As we celebrate February’s focus on love and friendship, we as members of the American Institute of Floral Design are reminded of the powerful role flowers play in human connection. Our commitment to floral design extends beyond creating stunning arrangements; it is rooted in a…
The holidays are over; now it’s time to focus on YOU! Are you ready to take the next step and be inducted into PFCI? We think you are! The PFCI trustees believe in your potential and know you have a voice that will improve the…
