Focal Points: An AIFD Blog

Join CalFlowers During the 2025 Membership Drive

Join CalFlowers During the 2025 Membership Drive

Are you a floral grower, retailer, wholesaler, or service provider looking to expand your network and grow your business? The 2025 CalFlowers Membership Drive is your opportunity to join one of the floral industry’s most dynamic community, at a discounted rate. Established in 1941, CalFlowers…

President’s Message: Love, Friendship and Compassion

President’s Message: Love, Friendship and Compassion

As we celebrate February’s focus on love and friendship, we as members of the American Institute of Floral Design are reminded of the powerful role flowers play in human connection. Our commitment to floral design extends beyond creating stunning arrangements; it is rooted in a…

PFCI Applications are Due March 1

PFCI Applications are Due March 1

The holidays are over; now it’s time to focus on YOU! Are you ready to take the next step and be inducted into PFCI? We think you are! The PFCI trustees believe in your potential and know you have a voice that will improve the…

Happy New Year from the Southern Chapter

Happy New Year from the Southern Chapter

Happy New Year to all! We as Southern Chapter hope you had a chance to get a little rest before Valentine’s Day arrives.  Now is the time to double check that inventory and make sure you are as prepared as you can be for this…

History That Built Us: How Dot Chenevert, AIFD Became a Member

History That Built Us: How Dot Chenevert, AIFD Became a Member

AIFD is steeped in history, and we would not be the organization we are today without the commitment and dedication of our members. Here is a quick story of how Dot Chenevert, AIFD became an early member, written in her own words. I am a…

Northwest Region Gets Two New 2024 CSFA Top 10 Floral Competition Winners

Northwest Region Gets Two New 2024 CSFA Top 10 Floral Competition Winners

By Trish Nishikawa AIFD After a four-year hiatus, the California State Floral Association hosted the “Top 10” Floral Competition this past fall, and among the winners were two new 2024 AIFD Northwest Region inductees – Judy Janzen AIFD (1st place) and Jesus Rivera AIFD (3rd place).…

Celebrating Floral Artistry: 6th ZEN Artistry International Floral Exhibition

Celebrating Floral Artistry: 6th ZEN Artistry International Floral Exhibition

In December 2024, the Society of Chinese Members of the American Institute of Floral Designers (AIFD) proudly partnered with the World Orchid Association (Malaysia Chapter) and the Kim Loo Teng Temple to present the 6th ZEN Artistry International Floral Exhibition titled 《花中说禅~佛前供花》, held in the…

Captivating Autumn’s Floral Tapestry Exhibition in Hong Kong

Captivating Autumn’s Floral Tapestry Exhibition in Hong Kong

The vibrant hues and fragrant blooms of the Autumn’s Floral Tapestry Exhibition, hosted by SOLOMON BLOEMEN Flower School, transformed the Forsgate Conservatory at Hong Kong Park into a stunning showcase of floral artistry in early November 2024. The event brought together over 20 talented AIFD…

How Prepared are you for the Floral Holidays?

How Prepared are you for the Floral Holidays?

The holidays can make or break a florist’s year, and we all know how quickly things can spiral when you’re unprepared. But here’s the thing: starting early gives you time to get organized, refine your designs, and ensure that your business is ready for the…

Art That Blooms

Art That Blooms

By Linda Weinberger CFD I caught my breath and smiled.  The entrance to the Hicks Art Building at Bucks County Community College greeted me with a lush riot of color and flowers.  Immediately my heart began to flutter and I knew we were in for…