Focal Points: An AIFD Blog

Step Into Action and Become an AIFD® Symposium Ambassador

Step Into Action and Become an AIFD® Symposium Ambassador

Each year, the AIFD® Symposium welcomes floral designers and enthusiasts from around the globe for an unforgettable celebration of creativity, innovation, and artistry. Behind the magic of this world-class event is a dedicated team of Ambassadors—passionate volunteers who help bring every detail of the Symposium…

AIFD at Fleurs de Villes

By Soula Baltas AIFD Cfd CAFA Inspired by the fluid elegance of Keith Walker’s sculpture “Biota”, we designed our piece to look alive and in motion, her dress and hair flowing with energy, while still honoring the artistry above her. We choose to keep the bolder colors…

How to Nominate an Individual for the Award of Merit Non-Industry

By Sharon McGukin AIFD, AAF, PFCI Active members in good standing of AIFD, have the opportunity to nominate individuals for anaward. Take precaution to read the criteria of each award and nominate the right person for the correct award. Offer specific details as to why…

2028 Symposium Coordinator Team Named

By Rhonda Lynn-Moeckel AIFD, CFD, Vice President of the National Board AIFD is proud to announce that James Ross Railey AIFD and Bradly Shane Cranford AIFD, have been appointed to serve as the Symposium Coordinator Team for the 2028 AIFD National Symposium happening in Palms Springs California.…

South Central AIFD Heads to Belgium

South Central AIFD Heads to Belgium

By Tricia Won AIFD EMC IMF, South Central Region Member I had the honor last month to participate as a designer in the 26th years festival Hoogstraten in Vegetables and Flowers. The festival was held in Hoogstraten Belgium ion September 19-22, 2025.  The creative team…

A Walk Back in Time: Who is Jack Smith AIFD

A Walk Back in Time: Who is Jack Smith AIFD

By Janet Black AIFD- Historian 2025-2026 A former AIFD President, Jack Smith AIFD served as a dedicated leader of our organization. During Jack’s administration, his Executive Board consisted of the following: President-Elect Wilton Hardy, Vice President Bill Harper, Secretary Bob Hampton, and Treasurer Holly Money…

Happy Fall from our AIFD President Elect

Happy Fall from our AIFD President Elect

By Brent Leech AIFD Greetings to all my AIFD family and friends across the globe. November is here and I know we’re all busy getting ready for not only Thanksgiving, but also our Christmas holiday season too.  This time of year, it’s always important to…

‘AIFD Korea’ 2025 Fall Seminar

‘AIFD Korea’ 2025 Fall Seminar

By Eun-Sook Noh (Representative of ‘AIFD Korea’) The 2025 ‘AIFD Korea’ Fall Seminar was held on September 13th in Seoul, South Korea.  ‘AIFD Korea’ was established in 2014 and for the last 11years members have met twice a year, with a general meeting in January…

New Terms Added to “The AIFD Guide to Floral Design.”

New Terms Added to “The AIFD Guide to Floral Design.”

Flatlay: A photography term that has been adapted to floral design in which botanical and floral products are arranged or displayed on a flat surface in a decorative manner, then photographed from above. Flat lay pictures or detail pictures are very common and a beautiful…

Fall Updates from the Southern Chapter

Fall Updates from the Southern Chapter

Southern Chapter has exciting news and opportunities to share this fall: from Gather 2026 and leadership nominations, to contests and member achievements. Here are the latest updates. Celebrating Jackie Lacey AAF, AIFD, PFCI Southern Chapter is proud to recognize one of our own, Jackie Lacey,…