Focal Points: An AIFD Blog

Welcome CFDs

Welcome CFDs

Congratulations to our new CFDs from March 2022 – August 2022

Artful Blooms in Jessica Magazine

Artful Blooms in Jessica Magazine

AIFD members Anita Li AIFD and Florence Ling AIFD share their experience of participating in styling photoshoots with a local fashion magazine “Jessica” in Hong Kong.

CHAPTER UPDATES August 2022

CHAPTER UPDATES August 2022

See what the different chapters have been doing during the last few months and what is coming up next.

And the Award Goes To….

And the Award Goes To….

It was an evening of surprises and floral celebrations. Twelve awards were distributed to represent 2020, 2021 and 2022. Read all about the honors….

PAST PRESIDENT’S MESSAGE

PAST PRESIDENT’S MESSAGE

It has been a pleasure to serve you as your President.  As I reflect on my year, it certainly isn’t about me but about YOU. We are a phenomenal organization built on volunteerism. Our members freely express a willingness to give of time and knowledge.…

A Q&A with Caroline Crabb AIFD, Interflora Florist of the Year Finalist

A Q&A with Caroline Crabb AIFD, Interflora Florist of the Year Finalist

Caroline Crabb AIFD shares her Interflora UK Florist of the Year Competition experience. Learn more about the event and her designs.

Preserving AIFD’s Floral History

Preserving AIFD’s Floral History

AIFD is working to safeguard 60 years of our floral history. Our goal is to gather materials from National Boards, Symposiums, Chapters, the AIFD Foundation, and of course Floral Trends from the last six decades.

If The Crown Fits, Wear It

If The Crown Fits, Wear It

Babies in bloom! Jaclyn Pline, CFD shares the uplifting story of how making baby flower crowns started a new family tradition and raised her spirits!

Inspire the Next Generation of Flower Designers

Inspire the Next Generation of Flower Designers

Dr. Soloman Leong AIFD PFCI shares how collaborating with other creative industries is an experience that leads to innovation in floral designs.

On Learning and Leaving

On Learning and Leaving

Though he is well known throughout the industry as the publisher of an illustrious trend leading magazine, and leader of a prestigious floral design educational team, Richard Salvaggio AIFD did not start as a knowledgeable florist. In fact, his field of expertise was completely different. Today, he recounts his early forays into the world of flowers.