In honor of AIFD’s 60th anniversary, Southern Chapter isexcited to celebrate the rich history of our chapter. This is a wonderful opportunity to reflect on the events and cherished memories that have shaped our chapter over the years. We invited some of our Past Presidents…
Dear Members and Friends of AIFD, As we usher in the New Year, it is with great pride and deep gratitude that we reflect on an extraordinary milestone: the 60th Anniversary of The American Institute of Floral Design. This year, we celebrate six decades of…
The AIFD Education Committee is continuing to provide concepts and examples of the terminology provided in the Third Edition of The AIFD Guide to Floral Design: Terms, Techniques, & Traditions. Please see examples of two (2) of the principles below. Every month in Focal Points, the committee will…
We have a few exciting events coming up hosted by the Southern AIFD Chapter and we want to share them with you all and encourage you to get involved if you can. First, we hope you will Join Us for Gather 2025! Unlock an Unforgettable…
By Pattie Wallander AIFD Just a short drive from Amsterdam lies one of the most enchanting destinations for floral designers: the Royal Flora Holland flower auction. Tours open at 7 a.m., and I highly recommend arriving right as the doors open. If you wait much…
With the holiday season here and Valentine’s Day on the horizon, we’re sharing top resourcesand tools to help your business start strong in 2025! These resources are provided free to you by the American Floral Endowment (AFE), a nonprofitcharitable organization that supports the entire floral…
To honor a life well lived and to support and endow the David Shover AIFD Fund, AIFD Southern Chapter, in collaboration with OASIS Floral Products North America, is excited to introduce the third edition of our Body Flower Contest. The Grand Prize Winner receives a…
By Brenna Quan AIFD In September of this year, the biggest floral design competition in the Americas took place at the Westin Playa Bonita in Panama City, Panama. It was the largest, three-day competition held since its inception in 1996 by founders, Deborah and Gus…
By Nita Robertson AIFD The Hawaii Floriculture & Nursery Association (HFNA) successfully concluded its highly anticipated 2024 Fresh Look Expo in Hilo, Hawaii. Set against the lush backdrop of the islands, this immersive event highlighted the vibrant diversity of Hawaii’s native flora. The Expo began…
By Janet Gallagher AIFD CFD The AIFD Education Committee is excited to provide concepts and examples of the terminology provided in the Third Edition of The AIFD Guide to Floral Design: Terms, Techniques, & Traditions. Please see examples of two (2) of the principles below,…