Focal Points: An AIFD Blog

Cherishing a Legacy from the South West Regional Chapter

Cherishing a Legacy from the South West Regional Chapter

Rocky Pollitz is a legacy member that deserves to be celebrated. Rocky’s creativity has been displayed in six foreign countries and in almost all 50 states. She has commentated at numerous AIFD and PFCI regional and national meetings plus at many state and Unit association…

Announcing the 2024-25 Election Results

Announcing the 2024-25 Election Results

The votes are in, and we are excited to announce our new AIFD National and Chapter leaders for 2024-2025. These new leaders will begin their terms on July 1, 2024. Congratulations to all and thank you for generously giving your time and skills to support…

Reflecting on a Year of Growth: AIFD’s Journey under New Management

Reflecting on a Year of Growth: AIFD’s Journey under New Management

Dear AIFD Community, As we wrap up our first year under the new management company, Association Resource Center (ARC), I want to take a moment to reflect on the remarkable journey we’ve embarked upon together. It has been a year of growth, innovation, and profound…

More is Better at Emerge 2024

More is Better at Emerge 2024

By Jody McLeod AIFD, Sympossium Coordinator 2024 We all know that mathematically, four is greater than two and the same applies in leadership! Core4 is the name of team the that has created Emerge 2024. This dynamic team includes symposium program coordinator 2024 Michael Derouin…

AIFD® at the 2024 Philadelphia Flower Show

AIFD® at the 2024 Philadelphia Flower Show

Submitted by Renee Tucci AIFD The nation’s largest and longest-running horticulture event took place in Philadelphia, PA, March 2-10, 2024, and many of our AIFD members and CFD’s took part in bringing it to life. GATHERED by AIFD®, organized by The North East Region The…

Gather 2024: Inspiration, Creativity and Connection

Gather 2024: Inspiration, Creativity and Connection

On March 8-10, AIFD Southern Chapter hosted Gather in Covington, Georgia for an educational weekend of creativity and learning among flower enthusiasts. Not only did Gather provide a platform for florists and designers to sharpen their skills and exchange ideas, but it also served as…

Por qué convertirse en Embajador de AIFD en el Simposio Emerge 2024 en Orlando

Por qué convertirse en Embajador de AIFD en el Simposio Emerge 2024 en Orlando

El mundo del diseño floral es un universo en constante evolución, donde la creatividad y la innovación son fundamentales para destacar. En este emocionante campo, ser parte de una red profesional sólida y tener acceso a oportunidades de crecimiento y desarrollo es crucial para cualquier…

AIFD Ambassadors Play a Key Role at Emerge 2024: Fostering Innovation in Floral Design

AIFD Ambassadors Play a Key Role at Emerge 2024: Fostering Innovation in Floral Design

In the world of floral design, innovation is the key to staying relevant and pushing the boundaries of creativity. At the Emerge 2024 symposium in Orlando, the role of American Institute of Floral Designers (AIFD) ambassadors stands out as crucial in fostering this innovation and…

Remembering the Queen of the South

Remembering the Queen of the South

By Alan Masters AIFD CFD First among our Legacy members from the South Central Region, is our Queen of South Central, Mrs. Frankie Shelton AAF AIFD PFCI.  To know Frankie was to understand her passion for and love of the floral industry.  In our many…

The North East Region hosts PFDE Mock Test

The North East Region hosts PFDE Mock Test

By Renee Tucci AIFD PFCI AAF On a blustery Sunday in February, seven eager, potential PFDE candidates arrived at Younger & Son Wholesale in Lansdale, PA., filled with all the nerves you would expect, when pushing yourself outside your comfort zone. Attendees traveled from as…